WHY TRUMP WON THE ELECTIONS - IN VIEW OF THE PROSPECT THEORY.

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  • Additional Information
    • Author-Supplied Keywords:
      loss aversion
      prospect theory
      reflection effect
    • Subject Terms:
    • Abstract:
      In view of the behavioral approach and the prospect theory, the article tries to explain why an alternative is sometimes chosen, which compared to other options, leads to a worse and more uncertain expected outcome. The example analyzed is D. Trump's victory in the US presidential elections in 2016. The reasons why he won lie in the candidate's right strategy which takes into account the voting behaviour, and especially in the proper communication with voters, in the reflection effect and loss aversion. The validity of the prospect theory is sought not only in the political choices but also by means of a number of own studies examining its basic assumptions in Bulgarian conditions. Examples are given of applications in other fields. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Economic Archive / Narodnostopanski Arhiv is the property of D.A.Tsenov Academy of Economics and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
    • Author Affiliations:
      1Nikola Vaptsarov Naval Academy - Varna, Department of Social, Economic and Legal Sciences
    • ISSN:
      0323-9004
    • Accession Number:
      124199610
  • Citations
    • ABNT:
      KANEV, D. Why Trump Won the Elections - in View of the Prospect Theory. Economic Archive / Narodnostopanski Arhiv, [s. l.], n. 2, p. 27–39, 2017. Disponível em: . Acesso em: 21 nov. 2019.
    • AMA:
      Kanev D. Why Trump Won the Elections - in View of the Prospect Theory. Economic Archive / Narodnostopanski Arhiv. 2017;(2):27-39. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=124199610. Accessed November 21, 2019.
    • APA:
      Kanev, D. (2017). Why Trump Won the Elections - in View of the Prospect Theory. Economic Archive / Narodnostopanski Arhiv, (2), 27–39. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=124199610
    • Chicago/Turabian: Author-Date:
      Kanev, Dimitar. 2017. “Why Trump Won the Elections - in View of the Prospect Theory.” Economic Archive / Narodnostopanski Arhiv, no. 2 (April): 27–39. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=124199610.
    • Harvard:
      Kanev, D. (2017) ‘Why Trump Won the Elections - in View of the Prospect Theory’, Economic Archive / Narodnostopanski Arhiv, (2), pp. 27–39. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=124199610 (Accessed: 21 November 2019).
    • Harvard: Australian:
      Kanev, D 2017, ‘Why Trump Won the Elections - in View of the Prospect Theory’, Economic Archive / Narodnostopanski Arhiv, no. 2, pp. 27–39, viewed 21 November 2019, .
    • MLA:
      Kanev, Dimitar. “Why Trump Won the Elections - in View of the Prospect Theory.” Economic Archive / Narodnostopanski Arhiv, no. 2, Apr. 2017, pp. 27–39. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=124199610.
    • Chicago/Turabian: Humanities:
      Kanev, Dimitar. “Why Trump Won the Elections - in View of the Prospect Theory.” Economic Archive / Narodnostopanski Arhiv, no. 2 (April 2017): 27–39. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=124199610.
    • Vancouver/ICMJE:
      Kanev D. Why Trump Won the Elections - in View of the Prospect Theory. Economic Archive / Narodnostopanski Arhiv [Internet]. 2017 Apr [cited 2019 Nov 21];(2):27–39. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=124199610